Reviews which

In this article, we identify a few… Expand. View on SAGE. Save to Library Save. Create Alert Alert. Share This Paper. Figures, Tables, and Topics from this paper. Review [Publication Type]. Systematic reviews, 'systematic reviews' and more: When variation leads to confusion. Google says it has "significantly" invested in tech to tackle the issue.

But it and other review sites are in the sightlines of the Competition and Markets Authority, which began examining the sector last year. It has threatened enforcement action against platforms which have fallen short of their responsibilities. Previous research from Which? It created a fake business listing which it called "five-star reviews", and searched online for companies advertising paid-for Google reviews.

The fake reviews appeared over the following week, a few at a time. But in investigating the "reviewers" behind them, the Which? That suggested they had each paid the same review seller to post their reviews, it said. For example, one claimed that a Liverpool solicitor had helped them recover tens of thousands of pounds.

If false, it could scam people in a vulnerable financial position, the group argued. In another, the positive reviews outweighed several presumably genuine negative reviews which warned customers away from allegedly unscrupulous or "scam" companies.

When it presented Google with the findings, the fake sting company was immediately deleted, Which? Our free monthly Sustainability newsletter can help you make everyday changes for you and the planet. Our weekly newsletter will keep you up to date on the latest energy news, expert shopping advice and essential money saving tips.

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